At Seychelles Breweries we take great pride in everything we do and especially in the role we are playing in promoting responsible consumption of our beers and alcohol in general.

We believe that alcohol should be consumed with moderation for abuse of the substance can be harmful to the health of the user and eventually a burden to the society.

For a while, we have been working closely with the Drugs and Alcohol Council (DAC) of Seychelles to study the effects of alcohol abuse on the user and society.

DAC has already started some projects:
- Heavy educational campaigns targeting schools
- Creation of CARE clubs in schools
- Creation of a rehabilitation centre for alcohol abusers/addicts.

Our marketing strategy has moved from volume building to promoting moderate drinking and our marketing activities are targeted at encouraging a drinker to drink for example, a bottle everyday rather than a dozen over the weekend.

Most of our beer advertising materials now carry the slogan "Responsible Drinking is Smart Thinking".

We strongly discourage our employees and our consumers to drink excessively and to drive after having consumed alcohol.

We have also embarked on an alcohol educational programme for our employees and each employee has received a brochure, which covers issues like Alcohol and the Workplace, Drinking and Driving, Problem Drinking and the true or false of alcohol.