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In August 1993, Seychelles Breweries in collaboration with the Coca-Cola Company brought the world's No.1 soft drink, Coca-Cola to Seychelles, coinciding with the 4th Indian Ocean Island Games hosted by Seychelles. Coca-Cola was made the official drink of the games. |
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Diet Coke, Sprite and Fanta Orange was to follow in the next couple of years.
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| In 1996 the portfolio of the Coca-Cola brands brought the company a bronze award for the Coca-Cola Quality League for Africa and the Indian Ocean. |
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| In an innovative move to satisfy the increasing demand for the Coca-Cola brands, Seychelles Breweries launched the Coca-Cola brands in 1.5 litre P.E.T bottles in July 1998. |
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| The record sale of 1 million unit cases was also recorded in 1998 with the Coca-Cola World Cup Promotion. |
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Sales of Coca-Cola, Diet Coke, Sprite and Fanta Orange altogether account for a monthly average volume of 3,420 hectolitres (Oct 04 – Sep 05) and therefore making the Coca-Cola range the leading soft drinks of Seychelles Breweries. |
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For
30 years, the colourful SeyPearl family has been
providing Seychellois consumers with a choice
of eight sparkling flavours: |
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Cocktail de Fruits, Bitter
Lemon, Orangeade, Sport Lemonade,
Ginger Ale, Tonic & Soda. |
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The
SeyPearl packaging is as multi-coloured as the
Seychelles flora and its people, and for those
reasons, the products blend really well in the
exciting life-style of the Seychellois. |
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Having
been introduced to the Seychellois in clear glass
bottles, the SeyPearl family is gradually having
to enter the world of brown bottles to accommodate
the current economic and social trend of the Seychelles.
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The
leading flavour is SeyPearl Orangeade, while SeyPearl
Bitter Lemon and Cocktail de Fruits share the
second position. |
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Sale of
the sweet SeyPearl flavours is common from stores
and schools' canteens. SeyPearl Ginger Ale, Tonic
and Soda are sold mainly from bars, commonly used
as mixers with spirits. |
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SeyPearl
carbonated soft drinks are available only in the
Seychelles and they make up 40% of the total soft
drinks market (Oct 04 - Sep 05). |
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