This Privacy and Cookie Notice has been approved by our legal teams. Note that it is a “layered” privacy notice so has a short form with embedded hyperlinks to the long form sections for ease of use of the site visitor.
Markets other than GB, Ireland and NA are required where appropriate to translate the wording into their national language and to make any essential changes to comply with local laws, provided that such changes reflect the actual practices of Diageo.
Markets/brands can tailor copy for tone provided no substantive changes are made to the meaning.
Marketing teams should obtain the legal approval of local legal counsel and/or the relevant Diageo IP counsel representing the brand.
The Privacy and Cookie Notice has been worded to deal with the broadest possible range of content to ensure maximum legal protection, with minimum requirement to change.
In local markets all consumer marketing communications MUST include an unsubscribe mechanism or process that makes it at least as easy for a consumer to unsubscribe as to subscribe - it should be consumer-friendly, monitored to ensure unsubscribe requests are promptly actioned and maintained for as long as the consumer's personal data is processed by Diageo or otherwise retained for use on our database.