It was a British born entrepreneur, Robert N. Wells, who first conceived the idea of building a Brewery in Seychelles. Mr. Wells wrote to the then British Colonial Secretary on 28th February 1967 about starting a Brewery in Seychelles and a licence was granted on 27th May 1968. On 28th October 1968, Seychelles Breweries Limited (SBL) was registered, but it was not until Mr. Wells met Joachim Haase of the German family brewery Brauhaase, on 12th June 1970, that the dream finally became a reality. An agreement with Haase Breweries was made in January 1971 and Mr. Haase held the position of Chairman from 1971 to his retirement at the age of 68, in 1993.
The second chapter of SBL story began when Guinness Plc took majority share of SBL in a friendly take-over in October 1993 – the culmination of an alliance, which began in 1971 when Guinness made its first investment in SBL shares. SBL has since become a national institution, which operates with a fully qualified Seychellois team.